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Heavy Duty Car Wash 1 Litre (CLO26001ENW)
Armor All Heavy Duty Car Wash is the ideal product for cars that need an extra powerful wash. It can be applied neat to pre-treat particularly stubborn areas such as tar, insects and tree-sap, and can be diluted to provide a foaming, deep cleansing wash. This heavy duty, cold water formula is tough on stubborn dirt, but is gentle on your car's paintwork, and gentle to the environment, being biodegradable.
Using Armor All Heavy Duty Car Wash - Features & Benefits
The Product
The common theme for all three Armor All Car Wash products is that effective automotive vehicle cleaning can only be achieved with a product specifically designed for this purpose. Just as consumers would not use washing up liquid as a hair shampoo, so are these products also ineffective for car cleaning.
It is important that each of the product's key benefits is focused upon in order to convert consumers to car-specific products and attract the largest percentage of these new users to one of the Armor All branded products. Each of the Armor All Car Wash products emphasises a distinct benefit and positioning.
The Benefits
Armor All Heavy Duty Car Wash:
Combines a deep-cleaning car wash with a safe and effective tar and bug remover
Is formulated for tough action on stubborn dirt even in cold water
Is safe for all automotive finishes, including clear coats
Won't strip wax or leave soapy residue, like washing up liquids
Gives the car an "Armor All" shine while you wash.
Product order ref: CLO26001ENW
Autoden price: £3.99